Barranquilla is located in the northern region of Colombia, on the banks of the Magdalena River and close to the Caribbean Sea. With more than 1.2 million inhabitants in its metropolitan area, it is considered the fourth most populated city in the country.
The city is recognized for its importance as a river and sea port, facilitating international trade. It is also a major industrial, logistics, and cultural center in the region.
Among its most notable cultural expressions is the [Barranquilla Carnival](https://ledelab.co/noticias/carnaval-de-barranquilla-unesco-patrimonio-2025-09-14), declared Oral and Intangible Heritage of Humanity by UNESCO in 2003.
Its strategic location, port infrastructure, and cultural wealth make Barranquilla a key hub for Colombia's economic and social development.